Dubai First SEO

Dubai Marina with Jumeirah Beach Residence and Palm Jumeirah in the back ground has become a favourite place to live for expats in Dubai.

Just a quick “heads up” on the real estate market outside the SEO and SEM world in Dubai and UAE.

The real estate market continues to fall in Dubai and the rest of the UAE. The main cause currently is the banking sectors unwillingness to lend money to people that wants to buy real estate. The effect right now is dramatically lower prices than the 2008 summer. Many places prices have actually dropped 50%. Projects that are not close to finished have fallen even further due to insecurity about their true handover date.

This actually creates a lot of bargains in the market, where people with cash really can pick up good deals. Deals that will increase in value once the lending comes back to the banking sector in full force.

Two of the biggest real estate agents in Dubai are Better Homes and Premier Real Estate.

SEO and SEM spending expected to rise in 2009

I just read an article about expected ad spend in Denmark for 2009. Pretty much everything is down except for online marketing which is expected to rise 10% on average. At the same time offline marketing like TV and Print is seen to fall.

SEO and SEM spending is pulling that figure positive while banner advertising is expected to be flat.  SEM is expected to rise 30% in spending for the year 2009 and SEO is expected to rise even 50%.

Denmark is a fairly mature online market with a high penetration of broadband and usage. In Dubai and UAE in general the growth of SEM will likely be even higher as it comes from a lower percentage of overall ad spend and this growth will almost entirely be driven by Google’s Adwords, since Google has the by far the highest amount of visitors and growth. I would also expect SEO growth in Dubai and UAE to be much higher than 50%, since it comes from currently a very low level and just now companies are starting to realise the enormous potential and value of being on the first page of Google’s organic search results.

Get 1.000 visitors to your website for just 100,- Dirhams

That’s right and it’s NO Aprils Fools joke. To make sure that it is aaaalways interesting to read our blog and to give a little gift to those who do – then we offer to set up your Adwords campaign strictly with keywords chosen by you for JUST 100,- AED for the first 1.000 visitors. And you are NOT obligated to continue at all!

All you have to is prepay 100,- Dirhams and choose the keywords that are crucial to your campaign and we will make sure that you get 1.000 visitors from UAE to your website.

This offer expires 10th of April.

The reason we can actually make this offer is our new cooperation with Google in Dubai, where we get coupons for our clients, which makes it possible to basically almost give away the first campaign. The price per visitor is 1/10th of our normal Adwords setup.

If you are interested you can give me a call on 050 554 7107

Just to state the obvious. If you have SEO or SEM / Adwords needs, we can help you in all of UAE, the rest of the Arab speaking world, Denmark, USA and UK. If you really need help in Australia we can help you there too!

We do SEO and SEM in all of UAE and the rest of the Arab speaking world

Remember your language settings when running an Adwords campaign, country is not really enough. Otherwise you loose out on some potential clients.

Many people set up their Adwords campaign and primarily focus on the market or country they want to advertise in e.g. Dubai or UAE. Typically a campaign would be set up to target all of UAE and the language setting would typically be set on English. This is however a problem.

There are lot of users in UAE that Google sees as having other languages as their main language. This would mean that your ad would not be shown to a lot of Arabic, Hindi or Farsi speaking users. Some of them would see it, but a lot of them would not.

This is the time you have to remember that your keywords really have already done a lot of segmentation on your campaign. If you have English keywords in your campaign, then your ad would only be shown, when people actually search for this English keyword. Then there is no need to not get EVERYONE who searches for that word exposed for your ad. Even though a person has his browser and operating system in Arabic he probably still is fluent in English and could be a potential client for your product.

The solution: After you have chosen your market and your keywords then just add all possible languages. Only in few specific cases this would not be the best way to go about it.