Dubai First SEO

Linkbuilding is a valuable tool for SEO

Linkbuilding is one of the valuable methods of getting your site ranked high on search results, is to get other sites to set up a link to your site, also called linkbacks. Succesfull SEO of a website, often comes down to whether or not thesite have valuable link-backs.

Not all links to your site have equal value when it comes to SEO, one-way links to your site tends to have more value than link exchanges, but the most valuable SEO link-backs, is one-way links from sites that has content that is relevant to your website. But also the Google Pagerank™ of a website has value when it comes to SEO, usually a link from a website with high Google Pagerank™ tends to have more value than a link from a website with low pagerank.

So linkbuilding is the art of getting quality linkbacks to a website, and now the big question is…. how do you get other sites to link to your site??? – well there are many different ways to do that, but the easiest way is to get your site listed on various directories. If you list your site properly in  directories, you can benefit from a great deal from their linkbacks.

I’ll get more in to the depths of linkbuilding later on, especially the do’s and don’ts of the subject.

If you want great SEO results you will have to pay attention to details. In almost all aspects off SEO it pays off when you take the time to do things right.

When it comes to a website there is a few things you should keep in mind. If your website has a low quality it will be harder to get a high ranking, don’t just make up pages with a lot of text and no real content and expect other websites to link to your site, if your site has real unique content it’s more likely that other sites will link to it and give you an egde over the competition. The programming code of the website should be flawless and structured, a messy code or a website with a lot of errors might get ranked lower. Keep the priority pages “light”, pages that are heavy and takes a lot of time to load usually get lower rankings.

Attentions to details when linkbuilding is also very important, don’t just submit your website to directories etc. with the same title and descriptions, use varying title and description when submitting and always use titles and descriptions that relate to the content of your site. And finally don’t use link farms or SPAM guest books, forums etc. you just risk getting your site penalized.

….sometimes anyway.

As SEO(Search Engine Optimization) has become more and more popular over the years, the larger the selection of SEO offers has become. It is almost like a jungle out there and a lot of “guaranteed top position rankings”.

I have seen a lot of sites that promise to submit your site to 100.000 directories for as low as US$20, don’t fall for that you probably wont get submitted to any directories of value but rather get SPAM listed on guestbooks etc. and instead of real SEO value, you risk getting penalized or in worst cases banned instead.

If you want real SEO, then you have to pay for it, real white hat SEO takes a lot of time because you have to pay attention to the details, and therefor it can be quite expensive. The benefit of great SEO is also worth the cost, especially because it lasts for a long time and with white hat SEO you dont have the risk of getting your site penalized.

So when you are looking for SEO and you see a offer that seems to be too good to be true, then it probably isn’t.

Search engine optimization (SEO) is the ultimate way to reach customers domestic or globally. When SEO is done the right way, then you are pretty much set for a long time.

White hat and black hat SEO
There is at present time 2 approaches to SEO white hat and black hat, white hat SEO’s uses conventional ways to achive their goals of bringing a website to the top in search result. Black hat SEO’s operates in the grey areas of SEO and sometimes on the wrong side of guidelines set by search engines companies.

White Hat – Pros and cons:
The main advantage of White Hat SEO is the long lasting effect, if done properly the effect of White Hat SEO will last for many years.
The main disadvantage of White Hat SEO is the amount of time it takes to execute, a lot of time must be used to create the long lasting SEO effect.

Black Hat – Pros and cons:
The main advantage of Black Hat the speed of the SEO process, the amount of time used is less compared to White Hat, but the effect is also gained faster.
The main disadvantages of Black Hat is firstly the risk it impose to the website, there is a great risk of getting banned on search engines if you use Black Hat SEO, secondly there is often a limited effect on Black Hat SEO which means that you will have to repeat the SEO after a while to keep the effect and thereby risking getting banned once again.

At Dubai First SEO we only focus on White Hat SEO for long lasting search engine optimization effect and with no risk for our clients.

SEO stands for Search engine optimization, SEO is a way to make a website more visible on the Internet by getting a higher placement in search engines for selected keywords.

“Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results. Typically, the higher a site’s “page rank” (i.e, the earlier it comes in the search results list), the more visitors it will receive from the search engine. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.”
[quote from wikipedia.org]

There are several things come together when it comes to SEO, and you can not say that there is only one way to do SEO, it is only the goal of getting to the top of searches is the same for every SEO player.

The really big player when it comes to search engines is Google. Google is clearly the most dominant search engine on the Internet today. So the focus is often on Google when it comes to search engine optimization. The position as the largest search engine is also binding, therefore Google uses a lot of resources to develop themselves in order to give users a better search experience.

In breif Google works by sending a program “a spider” to websites around the world in order to gather information. When the spider reaches a web site it indexes the entire website. Indexing is the way Google store a copy of all the public web pages from a website to their own database so that Google quickly can find content from that website. I must emphasize that this is a very simplified way to describe the processes which makes Google work. Google has so far indexed billions of websites and has over 450,000 servers (according to data from wikipedia.org at present time) and the numbers are growing daily.

This is where search engine optimization comes into play, by improving and optimizing a website it is also possible to improve the website ranking in search results. Search engine optimization is something everyone can do, a search for SEO on google shows you a lot of results regarding SEO described in details.

Then one wonders:
If I can SEO it myself why should I pay others to do SEO?

There are 3 good answers to this question:

• Experience! It dosn’t makes you a good SEO just by reading about it. You need to have some degree of expertise to do successful SEO.
• Time! SEO work is a slow process, it takes many hours to get a site completely search engine optimized, if you are also inexperienced it takes even longer.
• Updates! Google continuously improves the way they index websites so they can give more relevant search results. This require that we constantly keep up to date and improve our own SEO skills.

At Dubai First SEO we can help you search engine optimize your website, contact us for more information.

Relevant links:
Wikipedia – About Google, The corporation
Wikipedia – About Google, The search engine
Wikipedia – About Google, The platform
The size of the World Wide Web