Dubai First SEO » SEM Articles

Dubai First SEO Is Becoming Mapto Media

Anders Kargaard Jensen — Tue, 08 Jun 2010 14:13:09 +0000

Dubai First SEO is becoming Mapto Media

With more and more international SEO clients it is natural to keep Dubai First SEO as a local brand, while the new brand Mapto Media is created as the mother- and international brand.

www.dubaifirstseo.com will remain as an active website, which can be used more freely as a blog, while www.maptomedia.com will be the official website.

The new name also better embraces other important areas like SEM (Search Engine Marketing). As well as another important area we have launched a service within, which is website optimization in terms of conversion rate. Conversion rate is the amount of visitors that actually converts into the action you have as target on your website. If you don’t have a target action for your website you really need to get one. If you don’t know what the action oriented purpose of your website is – then how can you improve it?

There is no excuse for not having a conversion target for your website. As a minimum it should be visits to your “contact” page or people filling out the contact formular. All your online activity should focus on improving this. If you have this in mind you will experience miracles and your return on investment will increase dramatically.

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Busy With SEO And SEM/Adwords

Anders Kargaard Jensen — Wed, 04 Nov 2009 13:52:31 +0000

Been busy with SEO and SEM/Adwords and we are not complaining!

We have not written on the blog for almost two months. Reason is we have been real busy doing our work with SEO and SEM and Adwords - but we are not complaining – instead we are thankfull and would like to thank all our old as well as our new customers for our great working relationships!

Keept it coming we are happy to serve you with great prices and great results both in Dubai, Abu Dhabi, UAE, Middle East, Denmark, Iran and around the world.

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SEM/Adwords Tip: Use Of Capitol Letters During Dynamic Keyword Insertion

Anders Kargaard Jensen — Tue, 08 Sep 2009 05:19:28 +0000

Google Adwords has a great function for the use of CAPITOL letters in ad texts - when you use dynamic keyword insertion

Ad texts with each word starting with a capitol letter gets slightly higher clickrates: Like This For Instance. Now when you use dynamic keyword insertion that can be a bit tricky, because people generally search with small letters (dynamic keyword insertion is when the keyword is put directly into your ad to make it more relevant to the user, as your ad contains exactly what they have searched for, and it also appears in bold, so in general dynamic keyword insertion has quite a positive effect on your clickrates). So how do you get those ads to look great even though people search in small letters?

It all comes down to how you “code” the dynamic keyword insertion in your ad text in Google Adwords. Have a look at this:

{Keyword:Google AdWords} Google ads

{KeyWord:Google AdWords} Google Ads

{KEYWord:Google AdWords} GOOGLE Ads

{KeyWORD:Google AdWords} Google ADS

{keyword:Google AdWords} google ads

Now that is a tip that will help your SEM campaign! A big thank you to my good friend and fellow Adwords freak Kasper for his insights!

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Dubai SEM Made Simple: Pay Only Per Click

Anders Kargaard Jensen — Mon, 06 Jul 2009 22:26:29 +0000

We can setup and run your campaign 100% on a pay per click model. This includes our fee and the advertising cost to Google Adwords. The cost can never surprise you, as you prepay a certain amount of clicks which you start receiving within a few days. Your costs can not exceed this, before you choose to extend your SEM campaign. Before your campaign runs out we will contact you about extending it. Your SEM campaign can not be more simple.

We do everything related to the SEM campaign for you. We do the text writing of the ads and everything else related to setting up the campaign for you. All you have to do is to supply the keywords on which you want your ads listed on and we take care of the rest.

Our target is to help you achieve your goals with your SEM campaign, so that we can have an ongoing campaign that delivers towards your SEM targets.

Pay as you go SEM campaigns:

2.000 clicks for 3.000,- Dirhams
5.000 clicks for 6.000,- Dirhams
10.000 clicks for 10.000,- Dirhams

Each click is a person visiting your site interested in you products and services.

This SEM offering is available for Dubai, Abu Dhabi and the rest of UAE. Also in covers both English and Arabic SEM. Contact us now to get started.

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It’s All About SEM

Anders Kargaard Jensen — Fri, 03 Jul 2009 20:03:43 +0000

That’s right – it’s SEM time and we have updated our offering in this area – click here: SEM Related posts:Dubai SEM Made Simple: Pay Only Per Click Related posts brought to you by Yet Another Related Posts Plugin. Related posts:

Dubai SEM Made Simple: Pay Only Per Click

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Use CPC Bidding To Control Your Daily Spend Or People Will Miss Your Ad

Anders Kargaard Jensen — Wed, 13 May 2009 15:21:42 +0000

Be smart and get more value out of your SEM / Adwords campaign by using CPC bidding to control your spend instead of a constraining daily budget max

If you use the daily budget max to control your spend every day, then your ads will stop showing, when the budget is reached. This means that your ads might be showing the first X amount of hours per day after which they will dissappear. Do you really want the people who actively search for your product to NOT see your ad? I didn’t think so.

Instead use the CPC or CPA bidding to get the average daily spending to the level, where you want it. This way you end up paying less for each click (instead of paying too much on a smaller part of the day) and being visible all 24 hours of the day.

We recommend using the max daily spend as an “emergency break” on e.g. double the spend you want to have – just to make sure that things don’t get out of hand. This way you get more value out of your SEM / Adwords campaign with a higher ROI and constantly visible ads.

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SEO & SEM Seasonality

Anders Kargaard Jensen — Wed, 06 May 2009 16:01:23 +0000

Internet usage has seasons

Like all media Internet has seasonality. This means that search engines and SEM and SEO campaigns experience seasonality.

In Europe Internet has far higher usage in January-February and again in September-November. Holiday season with Christmas in December and Summer with nice weather and holidays, gives less media consumption and Internet usage the rest of the year.

Therefore don’t expect your SEO and SEM/Adwords campaigns to deliver massively when people are busy with holidays like Christmas, Easter, Eid or Ramadan. Or if the weather is straight out great making people want to spend more of their time outside.

Seasonality of course has different patterns in Dubai, Abu Dhabi and UAE than in Europe or USA.

In the period 1st – 17th of May please call 0098 937 812 7290 or use the e-mail on our contact page.

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Dubai First SEO Google Adwords Qualified – Your Guarantee For Professional SEM Campaigns

Anders Kargaard Jensen — Thu, 16 Apr 2009 12:03:06 +0000

Dubai First SEO is now official Google partner.

A few weeks ago we passed the Google Advertising Professional exam. This is your guarantee that we are professional in handling Google Adwords campaigns.

To achieve this accreditation, which is now visible on our homepage as a logo from Google, we need to spend a minimum of advertising Dirhams through Google Adwords apart from being able to pass the the exam.

The term SEM refers to Search Engine Marketing which in most cases means working solely with Google Adwords. Today this is the most important part of online marketing.

If you have any questions regarding this please do not hesitate to contact me on 00971 50 554 7107.

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The Use Of [Exact Match] in your Adwords / SEM campaign

Anders Kargaard Jensen — Sun, 29 Mar 2009 12:41:11 +0000

The 3 different ways of using keywords in your Adwords campaign

You can improve the efficiency of your Adwords campaign by using the different ways of typing in keywords in the campaign – see the illustration.

The first way of typing in your keyword, which you probably already do is the standard way of setting up your campaign. You basically just typed in the keyword, but didn’t do anything apart from that. This is called broad match. In this case your ad will show, any time the keyword is in the search phrase of a user (in your chosen market).

The second version is typing in the keywords “like this”. This is called phrase match. In this case, it means that your ad would appear everytime the words “like this” is included in a users search in exactly that order.

The third and most powerful way of using this keywords tool from Google is [exact match]. This way your ad will ONLY show when those exact keywords are in the users search and NOTHING else – so it would not show in a search like “what is exact match?” but only in “exact match”. Get it?

The reason why this has tremendous value for you in optimizing your Adwords campaign, is the fact that these searches have different values to you as a marketeer. Without doubt conversion is bound to differ on these different ways of searching for your product/service. Even with the slightest difference in conversion it has value for you, to differentiate your bid on these different searches.

To illustrate the importance of this one example is the Adwords campaign for the danish online pet store Elskerdyr.dk. On a important word like hundeartikler, which means dog articles in Danish the broad match has NEVER given a single sale, while the exact match has given dramatic sales. This means that costs can be saved DRAMATICALLY on those 2 thirds of all “hundeartikler searches” as they are on broad match and very little valuable. In other words the company can both save costs at the same time as they increase their investment and position when people ONLY search for exactly hundeartikler.

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Think About Langauge When You Run Adwords / SEM Campaigns

Anders Kargaard Jensen — Thu, 26 Mar 2009 15:07:28 +0000

Remember your language settings when running an Adwords campaign, country is not really enough. Otherwise you loose out on some potential clients.

Many people set up their Adwords campaign and primarily focus on the market or country they want to advertise in e.g. Dubai or UAE. Typically a campaign would be set up to target all of UAE and the language setting would typically be set on English. This is however a problem.

There are lot of users in UAE that Google sees as having other languages as their main language. This would mean that your ad would not be shown to a lot of Arabic, Hindi or Farsi speaking users. Some of them would see it, but a lot of them would not.

This is the time you have to remember that your keywords really have already done a lot of segmentation on your campaign. If you have English keywords in your campaign, then your ad would only be shown, when people actually search for this English keyword. Then there is no need to not get EVERYONE who searches for that word exposed for your ad. Even though a person has his browser and operating system in Arabic he probably still is fluent in English and could be a potential client for your product.

The solution: After you have chosen your market and your keywords then just add all possible languages. Only in few specific cases this would not be the best way to go about it.

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