Dubai First SEO

Having a target for your online activities makes a world of difference for your ROI (Return On Investment)

I guess it is in our logo. You need to aim and shoot. Put aaaall your effort into something focused and don’t just shoot blanks in all directions. It’s like that for online marketing as well and very much the case when you do SEO or SEM.

It’s online so you CAN actually measure pretty much everything on your campaign apart from the obvious but hard to measure branding effect. If you have an e-commerce site it’s very straight forward: You measure your sales and which marketing initiatives that drives which and how many sales. For SEO and SEM you measure exactly which search phrases that generates which sales. The same goes for banner campaigns or affiliate campaigns. Although you will probably find out that most of your sales is coming through SEO and SEM, which is also the reason that this is our main focus in Dubai First SEO, since this is where the most value is generated.

Other things you might want to measure on if you don’t actually sell something online could be: leaving a phone number for your sales people to call, joining your newsletter, signing up for a free trial, joining your next conference etc. Having something to optimize against is CRUCIAL and improves the effectiveness and ROI of your marketing dollars by several hundred percent. If you are not sure about this, it’s because you are not measuring and optimizing against it yet. What are you waiting for?

We proudly announce that we can fully cater to the needs of businesses and government organisations in Dubai, Abu Dhabi, UAE and other arabic speaking countries that have websites in both Arabic and English.

Often its essential especially for government bodies to communicate both in local and international languages. The need for being optimized for all langauges is obvious. We take Arabic SEO and Arabic SEM very serious and is now capable of delivering this service alongside our successfull English and Danish for both SEO and SEM.

….sometimes anyway.

As SEO(Search Engine Optimization) has become more and more popular over the years, the larger the selection of SEO offers has become. It is almost like a jungle out there and a lot of “guaranteed top position rankings”.

I have seen a lot of sites that promise to submit your site to 100.000 directories for as low as US$20, don’t fall for that you probably wont get submitted to any directories of value but rather get SPAM listed on guestbooks etc. and instead of real SEO value, you risk getting penalized or in worst cases banned instead.

If you want real SEO, then you have to pay for it, real white hat SEO takes a lot of time because you have to pay attention to the details, and therefor it can be quite expensive. The benefit of great SEO is also worth the cost, especially because it lasts for a long time and with white hat SEO you dont have the risk of getting your site penalized.

So when you are looking for SEO and you see a offer that seems to be too good to be true, then it probably isn’t.

-  or anywhere else for that matter: There are two things that are very important, and you will never really get the GREAT results if you only excel in one of them:

1. Thorough SEO of the website
2. Quality link building

If you do one really great, but not really the other, then you will find it hard to reach page one on a competitive search phrase. But if you know how to do both then you can get amazing results. This goes for Dubai as anywhere else in the world.

If you need help with one or the other or both, please don’t hesitate to give us a call.

Search engine optimization (SEO) is the ultimate way to reach customers domestic or globally. When SEO is done the right way, then you are pretty much set for a long time.

White hat and black hat SEO
There is at present time 2 approaches to SEO white hat and black hat, white hat SEO’s uses conventional ways to achive their goals of bringing a website to the top in search result. Black hat SEO’s operates in the grey areas of SEO and sometimes on the wrong side of guidelines set by search engines companies.

White Hat – Pros and cons:
The main advantage of White Hat SEO is the long lasting effect, if done properly the effect of White Hat SEO will last for many years.
The main disadvantage of White Hat SEO is the amount of time it takes to execute, a lot of time must be used to create the long lasting SEO effect.

Black Hat – Pros and cons:
The main advantage of Black Hat the speed of the SEO process, the amount of time used is less compared to White Hat, but the effect is also gained faster.
The main disadvantages of Black Hat is firstly the risk it impose to the website, there is a great risk of getting banned on search engines if you use Black Hat SEO, secondly there is often a limited effect on Black Hat SEO which means that you will have to repeat the SEO after a while to keep the effect and thereby risking getting banned once again.

At Dubai First SEO we only focus on White Hat SEO for long lasting search engine optimization effect and with no risk for our clients.