Dubai First SEO » Google

SEM/Adwords Tip: Use Of Capitol Letters During Dynamic Keyword Insertion

Anders Kargaard Jensen — Tue, 08 Sep 2009 05:19:28 +0000

Google Adwords has a great function for the use of CAPITOL letters in ad texts - when you use dynamic keyword insertion

Ad texts with each word starting with a capitol letter gets slightly higher clickrates: Like This For Instance. Now when you use dynamic keyword insertion that can be a bit tricky, because people generally search with small letters (dynamic keyword insertion is when the keyword is put directly into your ad to make it more relevant to the user, as your ad contains exactly what they have searched for, and it also appears in bold, so in general dynamic keyword insertion has quite a positive effect on your clickrates). So how do you get those ads to look great even though people search in small letters?

It all comes down to how you “code” the dynamic keyword insertion in your ad text in Google Adwords. Have a look at this:

{Keyword:Google AdWords} Google ads

{KeyWord:Google AdWords} Google Ads

{KEYWord:Google AdWords} GOOGLE Ads

{KeyWORD:Google AdWords} Google ADS

{keyword:Google AdWords} google ads

Now that is a tip that will help your SEM campaign! A big thank you to my good friend and fellow Adwords freak Kasper for his insights!

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Dubai SEM Made Simple: Pay Only Per Click

Anders Kargaard Jensen — Mon, 06 Jul 2009 22:26:29 +0000

We can setup and run your campaign 100% on a pay per click model. This includes our fee and the advertising cost to Google Adwords. The cost can never surprise you, as you prepay a certain amount of clicks which you start receiving within a few days. Your costs can not exceed this, before you choose to extend your SEM campaign. Before your campaign runs out we will contact you about extending it. Your SEM campaign can not be more simple.

We do everything related to the SEM campaign for you. We do the text writing of the ads and everything else related to setting up the campaign for you. All you have to do is to supply the keywords on which you want your ads listed on and we take care of the rest.

Our target is to help you achieve your goals with your SEM campaign, so that we can have an ongoing campaign that delivers towards your SEM targets.

Pay as you go SEM campaigns:

2.000 clicks for 3.000,- Dirhams
5.000 clicks for 6.000,- Dirhams
10.000 clicks for 10.000,- Dirhams

Each click is a person visiting your site interested in you products and services.

This SEM offering is available for Dubai, Abu Dhabi and the rest of UAE. Also in covers both English and Arabic SEM. Contact us now to get started.

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SEO In Dubai – Do You Really Need It?

Anders Kargaard Jensen — Wed, 27 May 2009 20:06:09 +0000

SEO in Dubai - could it be useful to you?

Here is how you find out if you need SEO:

Which are the goods / services you sell?
Search on Google, to see where your webpage is appearing in the organic results
Are you amongst the first 5 results that Google displays? If not you could probably have great benefit of a thorough SEO job on your website

Reason is – most people just see the first page on Google. Majority of these find their solution on the first half og page 1. Therefore SEO can help you get more potential clients if you are not already right up there where most eyes are concentrated.

This is the same for SEO in Dubai as for everywhere else.

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Guaranteed SEO

Anders Kargaard Jensen — Sun, 26 Apr 2009 13:32:26 +0000

Would you like Guaranteed SEO?

It’s here by popular demand… You will find the exact same information under our SEO Prices, but this deserves a front page coverage:

We offer SEO in two different ways. You can choose between our Premium SEO Package which is a full optimization of your webpage and branding of the site on a whole range of other webpages, blogs and directories. Or you can choose our Guaranteed SEO, where you only pay for the results. Many times you will find yourself getting more value with the Premium SEO Package as you can include up to 10 search phrases, but if guarantees are important for you, then this is definitely an opportunity.

Premium SEO Package

Prices really are individual and depends on the needs and the competition in your particular industry. However 6.995,- Dirhams covers most clients needs and includes the technical report and implementation (the optimization of your website). The ongoing monthly optimization is 2.000,- Dirhams and includes further optimization on any new initiatives on the website or updates of current structures due to changes in Google’s algorhytms and the very important link building and branding of your website. Also included is a monthly Ranking Report showing your rankings in the major search engines in your market and how the ongoing development is in your placements.

Guaranteed SEO

You choose the search phrases / keywords that you want to rank on the first page of Google. We will analyze the ressources needed to reach that position. After this we give you an offer on the specific search phrase. If you choose to invest in the specific term our price is deposited with our laywer. If we do not reach page 1 for you on the term in the agreed timeframe you will get your money back and any work we have done and the effect is FREE. If we achieve the first page ranking on Google at any given time in the period the money is deposited in our account. There is no guarantee that the 1st page status can be maintained.

Should you choose to invest in the maintenance of the search phrase this can be done for 500,- Dirhams monthly per phrase. This will buy you an ongoing effort to push you higher on Google, but carries no guarantees. The Internet is very dynamic and sometimes your competitors make big changes, which Google value positive.

This offer includes Dubai, Abu Dhabi, UAE etc. and both English SEO and Arabic SEO.

Before You Make Your Decision

Call us on 00971 50 554 7107 to get a free analysis and placement report before you make your decision.

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Dubai First SEO Google Adwords Qualified – Your Guarantee For Professional SEM Campaigns

Anders Kargaard Jensen — Thu, 16 Apr 2009 12:03:06 +0000

Dubai First SEO is now official Google partner.

A few weeks ago we passed the Google Advertising Professional exam. This is your guarantee that we are professional in handling Google Adwords campaigns.

To achieve this accreditation, which is now visible on our homepage as a logo from Google, we need to spend a minimum of advertising Dirhams through Google Adwords apart from being able to pass the the exam.

The term SEM refers to Search Engine Marketing which in most cases means working solely with Google Adwords. Today this is the most important part of online marketing.

If you have any questions regarding this please do not hesitate to contact me on 00971 50 554 7107.

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SEO In Flash

Anders Kargaard Jensen — Wed, 15 Apr 2009 13:27:01 +0000

Flash creates a lot of problems when doing SEO. An HTML version of your website can be a solution.

Flash looks great! It can inhance a website a great deal if used right. However, flash is a major problem when you are trying to search engine optmize a website.

Basically Flash is mathematically based vector graphic. This means that whatever text you have in the Flash – it is not readable text by Google, but just a lot of numbers. So all this nice looking and “flashy” text is absolutly worthless in SEO terms. Google loves text they can read, but when you put it all in Flash you don’t get any “points” for the text.

One solution we tend to use in Dubai First SEO is having an HTML version of the website. So you can still keep your nice looking flash site and then just have another version which is a lot more search engine friendly. These can easily co-exist!

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SEM Spending Expected To Rise in 2009, But SEO Even More

Anders Kargaard Jensen — Wed, 08 Apr 2009 13:00:25 +0000

SEO and SEM spending expected to rise in 2009

I just read an article about expected ad spend in Denmark for 2009. Pretty much everything is down except for online marketing which is expected to rise 10% on average. At the same time offline marketing like TV and Print is seen to fall.

SEO and SEM spending is pulling that figure positive while banner advertising is expected to be flat. SEM is expected to rise 30% in spending for the year 2009 and SEO is expected to rise even 50%.

Denmark is a fairly mature online market with a high penetration of broadband and usage. In Dubai and UAE in general the growth of SEM will likely be even higher as it comes from a lower percentage of overall ad spend and this growth will almost entirely be driven by Google’s Adwords, since Google has the by far the highest amount of visitors and growth. I would also expect SEO growth in Dubai and UAE to be much higher than 50%, since it comes from currently a very low level and just now companies are starting to realise the enormous potential and value of being on the first page of Google’s organic search results.

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Hot SEM / Adwords Offer From Dubai First SEO Untill 10th Of April

Anders Kargaard Jensen — Wed, 01 Apr 2009 15:39:11 +0000

Get 1.000 visitors to your website for just 100,- Dirhams

That’s right and it’s NO Aprils Fools joke. To make sure that it is aaaalways interesting to read our blog and to give a little gift to those who do – then we offer to set up your Adwords campaign strictly with keywords chosen by you for JUST 100,- AED for the first 1.000 visitors. And you are NOT obligated to continue at all!

All you have to is prepay 100,- Dirhams and choose the keywords that are crucial to your campaign and we will make sure that you get 1.000 visitors from UAE to your website.

This offer expires 10th of April.

The reason we can actually make this offer is our new cooperation with Google in Dubai, where we get coupons for our clients, which makes it possible to basically almost give away the first campaign. The price per visitor is 1/10th of our normal Adwords setup.

If you are interested you can give me a call on 050 554 7107

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Fantastic Value When You Use CPA Optimizer From Google Adwords

Anders Kargaard Jensen — Tue, 31 Mar 2009 10:38:13 +0000

This picture does not have a lot to do with using CPA in Google. But there are no great CPA photos out there (please prove me wrong) and then I just wanted to give you something real nice to look at, like this beautiful picture of Burj Al Arab in Dubai a few kilometres from our office.

I wrote yesterday about the need to have a target to optimize against in your online marketing. It really makes a big difference, and if you are not convinced it’s because you have not tried to optimize your online marketing spending against a target. It makes a world of difference!

Once you agree with me, you are ready to start using the fantastic CPA Optimizer in Google Adwords. Instead of running your campaign with CPC bids on each term (and do remember to have them minimum both as broad match and exact match, if they have volume) you actually let Google take over the CPC bidding with this CPA Optimizer.

To be able to do that you need to implement a Google trackingcode from Adwords on your “thank you” page, which you show each time a person has completed your “goal” on your website – like completing a sales or signing up for your newsletter. Also you need to have a minimum of 30 transactions per running 30 days – so one per day. If you meet these criterias you can start using the Adwords Optimizer.

Not only does this increase the efficiency of your campaign from anywhere between 5% to several hundred percent it also takes over a lot of work from you, since you don’t have to spend a lot of time adjusting CPC bids the whole time, to what you believe is the right level.

In doubt then you can always give us a call on 00971 50 554 7107.

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Before I did SEM and SEO with Dubai First SEO

Anders Kargaard Jensen — Sun, 08 Mar 2009 14:57:09 +0000

- one of the things I did was blogging about investing in search engines and the fight between Google, Yahoo! and Microsoft. So that was the perspective of the investor. I still believe that investing in one of these companies will be a great longer term investment – guess which one..?

However, investing in shares and options can be risky, as have clearly been the case the last 1,5 years. So the safest and best investment you can probably make is getting some quality SEO and SEM for your business. Its about getting those people to your website, who have actually actively searched for your products. There are no more likely customers, than the ones, who already spend time searching for it. It’s proven over and over again.

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