Posted by Anders Kargaard Jensen on November 4, 2009 under Company posts, SEM Articles, SEO Articles | 
Been busy with SEO and SEM/Adwords and we are not complaining!
We have not written on the blog for almost two months. Reason is we have been real busy doing our work with SEO and SEM and Adwords - but we are not complaining – instead we are thankfull and would like to thank all our old as well as our new customers for our great working relationships!
Keept it coming we are happy to serve you with great prices and great results both in Dubai, Abu Dhabi, UAE, Middle East, Denmark, Iran and around the world.
Posted by Anders Kargaard Jensen on September 8, 2009 under Company posts, SEM Articles |
Google Adwords has a great function for the use of CAPITOL letters in ad texts - when you use dynamic keyword insertion
Ad texts with each word starting with a capitol letter gets slightly higher clickrates: Like This For Instance. Now when you use dynamic keyword insertion that can be a bit tricky, because people generally search with small letters (dynamic keyword insertion is when the keyword is put directly into your ad to make it more relevant to the user, as your ad contains exactly what they have searched for, and it also appears in bold, so in general dynamic keyword insertion has quite a positive effect on your clickrates). So how do you get those ads to look great even though people search in small letters?
It all comes down to how you “code” the dynamic keyword insertion in your ad text in Google Adwords. Have a look at this:
{Keyword:Google AdWords} Google ads
{KeyWord:Google AdWords} Google Ads
{KEYWord:Google AdWords} GOOGLE Ads
{KeyWORD:Google AdWords} Google ADS
{keyword:Google AdWords} google ads
Now that is a tip that will help your SEM campaign! A big thank you to my good friend and fellow Adwords freak Kasper for his insights!
Posted by Anders Kargaard Jensen on July 6, 2009 under Company posts, SEM Articles |
We can setup and run your campaign 100% on a pay per click model. This includes our fee and the advertising cost to Google Adwords. The cost can never surprise you, as you prepay a certain amount of clicks which you start receiving within a few days. Your costs can not exceed this, before you choose to extend your SEM campaign. Before your campaign runs out we will contact you about extending it. Your SEM campaign can not be more simple.
We do everything related to the SEM campaign for you. We do the text writing of the ads and everything else related to setting up the campaign for you. All you have to do is to supply the keywords on which you want your ads listed on and we take care of the rest.
Our target is to help you achieve your goals with your SEM campaign, so that we can have an ongoing campaign that delivers towards your SEM targets.
Pay as you go SEM campaigns:
- 2.000 clicks for 3.000,- Dirhams
- 5.000 clicks for 6.000,- Dirhams
- 10.000 clicks for 10.000,- Dirhams
Each click is a person visiting your site interested in you products and services.
This SEM offering is available for Dubai, Abu Dhabi and the rest of UAE. Also in covers both English and Arabic SEM. Contact us now to get started.
Posted by Anders Kargaard Jensen on May 13, 2009 under Company posts, SEM Articles |
Be smart and get more value out of your SEM / Adwords campaign by using CPC bidding to control your spend instead of a constraining daily budget max
If you use the daily budget max to control your spend every day, then your ads will stop showing, when the budget is reached. This means that your ads might be showing the first X amount of hours per day after which they will dissappear. Do you really want the people who actively search for your product to NOT see your ad? I didn’t think so.
Instead use the CPC or CPA bidding to get the average daily spending to the level, where you want it. This way you end up paying less for each click (instead of paying too much on a smaller part of the day) and being visible all 24 hours of the day.
We recommend using the max daily spend as an “emergency break” on e.g. double the spend you want to have – just to make sure that things don’t get out of hand. This way you get more value out of your SEM / Adwords campaign with a higher ROI and constantly visible ads.
Posted by Anders Kargaard Jensen on May 6, 2009 under Company posts, SEM Articles, SEO Articles |
Internet usage has seasons
Like all media Internet has seasonality. This means that search engines and SEM and SEO campaigns experience seasonality.
In Europe Internet has far higher usage in January-February and again in September-November. Holiday season with Christmas in December and Summer with nice weather and holidays, gives less media consumption and Internet usage the rest of the year.
Therefore don’t expect your SEO and SEM/Adwords campaigns to deliver massively when people are busy with holidays like Christmas, Easter, Eid or Ramadan. Or if the weather is straight out great making people want to spend more of their time outside.
Seasonality of course has different patterns in Dubai, Abu Dhabi and UAE than in Europe or USA.
In the period 1st – 17th of May please call 0098 937 812 7290 or use the e-mail on our contact page.
