Dubai First SEO

SEO is about telling the search engines what your website is about

If you think that SEO is about cheating the search engines you are all wrong. It is not about cheating. SEO is basically about being a lot better of telling them what your website is about.

If you try to cheat for instance by using shadow pages where you show one fake page to the search engines and another to the users then eventually the search engines find out and you risk getting banned from the results completely. So don’t try short cuts – instead focus on making it easy for Google to read your website and easy to navigate. Also use metatags to communicate what is on each page.

My point is that it in general is a lot about your SEO attitude. If you focus on improving the websites “readability” for the search engines you get a lot better and longer lasting SEO results.

If you want great SEO results you will have to pay attention to details. In almost all aspects off SEO it pays off when you take the time to do things right.

When it comes to a website there is a few things you should keep in mind. If your website has a low quality it will be harder to get a high ranking, don’t just make up pages with a lot of text and no real content and expect other websites to link to your site, if your site has real unique content it’s more likely that other sites will link to it and give you an egde over the competition. The programming code of the website should be flawless and structured, a messy code or a website with a lot of errors might get ranked lower. Keep the priority pages “light”, pages that are heavy and takes a lot of time to load usually get lower rankings.

Attentions to details when linkbuilding is also very important, don’t just submit your website to directories etc. with the same title and descriptions, use varying title and description when submitting and always use titles and descriptions that relate to the content of your site. And finally don’t use link farms or SPAM guest books, forums etc. you just risk getting your site penalized.

SEO stands for Search engine optimization, SEO is a way to make a website more visible on the Internet by getting a higher placement in search engines for selected keywords.

“Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results. Typically, the higher a site’s “page rank” (i.e, the earlier it comes in the search results list), the more visitors it will receive from the search engine. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.”
[quote from wikipedia.org]

There are several things come together when it comes to SEO, and you can not say that there is only one way to do SEO, it is only the goal of getting to the top of searches is the same for every SEO player.

The really big player when it comes to search engines is Google. Google is clearly the most dominant search engine on the Internet today. So the focus is often on Google when it comes to search engine optimization. The position as the largest search engine is also binding, therefore Google uses a lot of resources to develop themselves in order to give users a better search experience.

In breif Google works by sending a program “a spider” to websites around the world in order to gather information. When the spider reaches a web site it indexes the entire website. Indexing is the way Google store a copy of all the public web pages from a website to their own database so that Google quickly can find content from that website. I must emphasize that this is a very simplified way to describe the processes which makes Google work. Google has so far indexed billions of websites and has over 450,000 servers (according to data from wikipedia.org at present time) and the numbers are growing daily.

This is where search engine optimization comes into play, by improving and optimizing a website it is also possible to improve the website ranking in search results. Search engine optimization is something everyone can do, a search for SEO on google shows you a lot of results regarding SEO described in details.

Then one wonders:
If I can SEO it myself why should I pay others to do SEO?

There are 3 good answers to this question:

• Experience! It dosn’t makes you a good SEO just by reading about it. You need to have some degree of expertise to do successful SEO.
• Time! SEO work is a slow process, it takes many hours to get a site completely search engine optimized, if you are also inexperienced it takes even longer.
• Updates! Google continuously improves the way they index websites so they can give more relevant search results. This require that we constantly keep up to date and improve our own SEO skills.

At Dubai First SEO we can help you search engine optimize your website, contact us for more information.

Relevant links:
Wikipedia – About Google, The corporation
Wikipedia – About Google, The search engine
Wikipedia – About Google, The platform
The size of the World Wide Web