Dubai First SEO

That’s right – it’s SEM time and we have updated our offering in this area – click here: SEM

Be smart and get more value out of your SEM / Adwords campaign by using CPC bidding to control your spend instead of a constraining daily budget max

If you use the daily budget max to control your spend every day, then your ads will stop showing, when the budget is reached. This means that your ads might be showing the first X amount of hours per day after which they will dissappear. Do you really want the people who actively search for your product to NOT see your ad? I didn’t think so.

Instead use the CPC or CPA bidding to get the average daily spending to the level, where you want it. This way you end up paying less for each click (instead of paying too much on a smaller part of the day) and being visible all 24 hours of the day.

We recommend using the max daily spend as an “emergency break” on e.g. double the spend you want to have – just to make sure that things don’t get out of hand. This way you get more value out of your SEM / Adwords campaign with a higher ROI and constantly visible ads.

Internet usage has seasons

Like all media Internet has seasonality. This means that search engines and SEM and SEO campaigns experience seasonality.

In Europe Internet has far higher usage in January-February and again in September-November. Holiday season with Christmas in December and Summer with nice weather and holidays, gives less media consumption and Internet usage the rest of the year.

Therefore don’t expect your SEO and SEM/Adwords campaigns to deliver massively when people are busy with holidays like Christmas, Easter, Eid or Ramadan. Or if the weather is straight out great making people want to spend more of their time outside.

Seasonality of course has different patterns in Dubai, Abu Dhabi and UAE than in Europe or USA.

In the period 1st – 17th of May please call 0098 937 812 7290 or use the e-mail on our contact page.

Dubai First SEO is now official Google partner.

A few weeks ago we passed the Google Advertising Professional exam. This is your guarantee that we are professional in handling Google Adwords campaigns.

To achieve this accreditation, which is now visible on our homepage as a logo from Google, we need to spend a minimum of advertising Dirhams through Google Adwords apart from being able to pass the the exam.

The term SEM refers to Search Engine Marketing which in most cases means working solely with Google Adwords. Today this is the most important part of online marketing.

If you have any questions regarding this please do not hesitate to contact me on 00971 50 554 7107.

SEO and SEM spending expected to rise in 2009

I just read an article about expected ad spend in Denmark for 2009. Pretty much everything is down except for online marketing which is expected to rise 10% on average. At the same time offline marketing like TV and Print is seen to fall.

SEO and SEM spending is pulling that figure positive while banner advertising is expected to be flat.  SEM is expected to rise 30% in spending for the year 2009 and SEO is expected to rise even 50%.

Denmark is a fairly mature online market with a high penetration of broadband and usage. In Dubai and UAE in general the growth of SEM will likely be even higher as it comes from a lower percentage of overall ad spend and this growth will almost entirely be driven by Google’s Adwords, since Google has the by far the highest amount of visitors and growth. I would also expect SEO growth in Dubai and UAE to be much higher than 50%, since it comes from currently a very low level and just now companies are starting to realise the enormous potential and value of being on the first page of Google’s organic search results.