Dubai First SEO

Google Adwords has a great function for the use of CAPITOL letters in ad texts - when you use dynamic keyword insertion

Ad texts with each word starting with a capitol letter gets slightly higher clickrates: Like This For Instance. Now when you use dynamic keyword insertion that can be a bit tricky, because people generally search with small letters (dynamic keyword insertion is when the keyword is put directly into your ad to make it more relevant to the user, as your ad contains exactly what they have searched for, and it also appears in bold, so in general dynamic keyword insertion has quite a positive effect on your clickrates). So how do you get those ads to look great even though people search in small letters?

It all comes down to how you “code” the dynamic keyword insertion in your ad text in Google Adwords. Have a look at this:

{Keyword:Google AdWords} Google ads

{KeyWord:Google AdWords} Google Ads

{KEYWord:Google AdWords} GOOGLE Ads

{KeyWORD:Google AdWords} Google ADS

{keyword:Google AdWords} google ads

Now that is a tip that will help your SEM campaign! A big thank you to my good friend and fellow Adwords freak Kasper for his insights!

We are now doing SEO for a United Nations Subcontractor

We do not usually make a blog post, when we win a new SEO contract. But in this case we will make an exception. We won an SEO contract with a company supplying United Nations on medical air evacuations and that makes us a little proud. We are happy and proud to help someone, who help people in need and who are working as a subcontractor to United Nations.

The company is like us head quartered in Dubai, UAE.