Jul
02
Resarch of user behaviour in UAE
- A Google Consumer Study shows interesting facts about online behavior in the UAE:
1) Search engines are the most used source of online research information (81% of respondents) with Manufacturer websites (49%), and Directories and local listings (27%) trailing behind.
2) Search engines are used most for research in relation to tech (67%) and travel (48%) products.
3) Amongst UAE residents, the Internet is the ‘information tool’ used most often when researching possible purchases across a range of categories including digital cameras/camcorders, mobile phones, cars as well as hotel reservations.
4) In the UAE, English (76% of respondents) is by far the most popular ‘search’ language (likely to be related to the highly multinational nature of UAE society) vs. 23% preferring to search in Arabic.
Source: Google UAE
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