Google Adwords allow dynamic keyword insertion
This hint has nothing to do with the type of match you use for your keywords. This hint is about your text ads you use on Google search when you run your SEM campaign in Google Adwords.
You know when you do a search, then the keyword will appear in bold, if it appears anywhere on the search results or in the Adwords ads that you see on the page. This is of course a help to the user to more quickly find the relevant results on the page. It gets more attention. You want this for your own Google ads as well. More text in bold gets more attention and higher clickrate. Higher clickrate gives you more visitors and you have to pay less to be positioned higher on the sponsored links.
The way you use this in your ad is by using this small code: {keyword:doctor} in your ad text. Then if people search for doctor then doctor will appear in the ad. Say people search for clinic, then clinic will appear in the ad. However, if the search phrase is too long to be inserted in your ad then “doctor” will be the default text, as this is the text you have after “keyword:” in the small code.
You can use this in Dubai or anywhere else around the world – it works! And it does not matter if your campaign is in Arabic, English, Danish or any other language.
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