Dubai First SEO

People love to hack on Dubai, but Dubai is fast again becoming more attractive with lower prices on housing etc.

Dubai experienced extreme growth up untill September 2008. Now like everywhere else the credit crunch is having its toll and the economy is cooling down fast. A lot of people love the fact, that this crazy place, where nothing was impossible and where growth exceeded normal expectations is finally showing signs of being “normal”. That’s right – Dubai has a huge real estate price correction like everywhere else.

To be honest, Dubai had become to expensive to fast. People on average income and kids no longer saw a economic benefit of staying in Dubai. Instead they went back home to countries like Sweden, where great education and health care is free. For a family with one income and a couple of kids, things just didn’t make financial sense anymore.

Another thing was the real estate boom. It meant that a lot of people made a lot of money very quick. This money went back into renting nice big villas and buying big cars. Many of the nice homes on Palm Jumeriah was rented be real estate sales people. With the credit crunch and the bubble deflation all this money disappeared and really took the pressure back of the prices on pretty much everything – especially real estate and hotel rooms have become a lot more affordable. In half a year some Villas have dropped more than 50% and the same with hotel prices.

This is good news for everyone that wasn’t making their living from the real estate sector. I feel sorry for the people that don’t have the same fortune anymore, but for the rest it means that Dubai right now fast is becoming more attractive again. Okay, so it might not be 2004 or 2005 prices yet. There is still some way to go. But the way prices are falling right now, then probably in 2010 Dubai will again make a lot of sense for a lot of people to live in. When that happens real estate will again start to become an attractive investment and the cycle can start over again. Hopefully we all learned something in the mean time.

Dubai Marina with Jumeirah Beach Residence and Palm Jumeirah in the back ground has become a favourite place to live for expats in Dubai.

SEO companies can ad value beyond SEO itself

Sure we argued that SEO and SEM in Dubai and everywhere else is the most important online marketing investment you can make – simply due to the fact of the superior return on investment for you as a company. But really SEO companies can and should add value beyond that for their clients.

One of the ways of doing this is making blog posts about your clients and their products. Trying to get some buzz and attention going within the blogosphere. Always you do though have to state your interest so readers understand the reason for the “press” the company is getting. But its still a great way of adding some value to your clients. This blog is a small example of what we slowly started doing for a few of our clients in Denmark to add more value: dksurfing.blogspot.com

SEO and SEM means reaching potential clients when they are actually SEARCHING for your product. Is there a better time? No!

When you compare search to any other media you have to remember one thing: People are actually actively searching for your product when they have typed in your query and hit “search” on Google or one of the other smaller search engines.

Compare this to sitting in front of the TV or driving on Sheik Zayed road and being exposed to TV ads or huge billboards. Sure you might see them, but you didn’t ask for that particular message at that particular time. It still has some effect of course. But you can not compare this effect with people who have actually decided to sit down and search for your product and your message. That is the time that they have practically taken their wallet out and are ready to go shopping.

Do you want to reach your potential clients at the time that they have decided to spend some of their own time to read about your product or service? Of course you do – this is the time where the conversion of visitor to client is highest.

I have spend the last 14 years working with different media like TV, Radio and Outdoor although mainly Internet. All experience and all cases point towards this being the case. Once people are searching for your product they are definitely most likely to become your clients.

The best marketing investment you can make is SEO and SEM at the same time, since this will give you TWO links at the first page of Google, when people search for your product and not just one or none.

SEM on Adwords

Currently there is not one single country in the world where we are not running minimum two Adwords campaigns. In countries like Denmark, UAE and USA we have a lot more campaigns running.

If you already have a campaign running, then give us a chance to optimize it and help you get a lot more for your online marketing dollars. When work fulltime with Adwords and every little tweak to optimize a lot of different campaigns with a lot of different objectives, then we get a very specialized knowledge, which is to your advantage, when you choose to outsource to specialists like us.

If you do not have an Adwords campaign yet, then let us set it up for you and start creating visitors and potential clients to your website in a very short time.

We proudly announce that we can fully cater to the needs of businesses and government organisations in Dubai, Abu Dhabi, UAE and other arabic speaking countries that have websites in both Arabic and English.

Often its essential especially for government bodies to communicate both in local and international languages. The need for being optimized for all langauges is obvious. We take Arabic SEO and Arabic SEM very serious and is now capable of delivering this service alongside our successfull English and Danish for both SEO and SEM.