Having a target for your online activities makes a world of difference for your ROI (Return On Investment)
I guess it is in our logo. You need to aim and shoot. Put aaaall your effort into something focused and don’t just shoot blanks in all directions. It’s like that for online marketing as well and very much the case when you do SEO or SEM.
It’s online so you CAN actually measure pretty much everything on your campaign apart from the obvious but hard to measure branding effect. If you have an e-commerce site it’s very straight forward: You measure your sales and which marketing initiatives that drives which and how many sales. For SEO and SEM you measure exactly which search phrases that generates which sales. The same goes for banner campaigns or affiliate campaigns. Although you will probably find out that most of your sales is coming through SEO and SEM, which is also the reason that this is our main focus in Dubai First SEO, since this is where the most value is generated.
Other things you might want to measure on if you don’t actually sell something online could be: leaving a phone number for your sales people to call, joining your newsletter, signing up for a free trial, joining your next conference etc. Having something to optimize against is CRUCIAL and improves the effectiveness and ROI of your marketing dollars by several hundred percent. If you are not sure about this, it’s because you are not measuring and optimizing against it yet. What are you waiting for?
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