Remember your language settings when running an Adwords campaign, country is not really enough. Otherwise you loose out on some potential clients.
Many people set up their Adwords campaign and primarily focus on the market or country they want to advertise in e.g. Dubai or UAE. Typically a campaign would be set up to target all of UAE and the language setting would typically be set on English. This is however a problem.
There are lot of users in UAE that Google sees as having other languages as their main language. This would mean that your ad would not be shown to a lot of Arabic, Hindi or Farsi speaking users. Some of them would see it, but a lot of them would not.
This is the time you have to remember that your keywords really have already done a lot of segmentation on your campaign. If you have English keywords in your campaign, then your ad would only be shown, when people actually search for this English keyword. Then there is no need to not get EVERYONE who searches for that word exposed for your ad. Even though a person has his browser and operating system in Arabic he probably still is fluent in English and could be a potential client for your product.
The solution: After you have chosen your market and your keywords then just add all possible languages. Only in few specific cases this would not be the best way to go about it.
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- The Use Of [Exact Match] in your Adwords / SEM campaign
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- Dubai First SEO Hint for SEM/Adwords: Use Dynamic Keyword Insertion
