Posted by Anders Kargaard Jensen on March 31, 2009 under Company posts, SEM Articles, SEO Articles | 
Just to state the obvious. If you have SEO or SEM / Adwords needs, we can help you in all of UAE, the rest of the Arab speaking world, Denmark, USA and UK. If you really need help in Australia we can help you there too!
We do SEO and SEM in all of UAE and the rest of the Arab speaking world
Posted by Anders Kargaard Jensen on under Company posts, SEM Articles |
This picture does not have a lot to do with using CPA in Google. But there are no great CPA photos out there (please prove me wrong) and then I just wanted to give you something real nice to look at, like this beautiful picture of Burj Al Arab in Dubai a few kilometres from our office.
I wrote yesterday about the need to have a target to optimize against in your online marketing. It really makes a big difference, and if you are not convinced it’s because you have not tried to optimize your online marketing spending against a target. It makes a world of difference!
Once you agree with me, you are ready to start using the fantastic CPA Optimizer in Google Adwords. Instead of running your campaign with CPC bids on each term (and do remember to have them minimum both as broad match and exact match, if they have volume) you actually let Google take over the CPC bidding with this CPA Optimizer.
To be able to do that you need to implement a Google trackingcode from Adwords on your “thank you” page, which you show each time a person has completed your “goal” on your website – like completing a sales or signing up for your newsletter. Also you need to have a minimum of 30 transactions per running 30 days – so one per day. If you meet these criterias you can start using the Adwords Optimizer.
Not only does this increase the efficiency of your campaign from anywhere between 5% to several hundred percent it also takes over a lot of work from you, since you don’t have to spend a lot of time adjusting CPC bids the whole time, to what you believe is the right level.
In doubt then you can always give us a call on 00971 50 554 7107.
Posted by Anders Kargaard Jensen on March 30, 2009 under Company posts, SEM Articles, SEO Articles |
Having a target for your online activities makes a world of difference for your ROI (Return On Investment)
I guess it is in our logo. You need to aim and shoot. Put aaaall your effort into something focused and don’t just shoot blanks in all directions. It’s like that for online marketing as well and very much the case when you do SEO or SEM.
It’s online so you CAN actually measure pretty much everything on your campaign apart from the obvious but hard to measure branding effect. If you have an e-commerce site it’s very straight forward: You measure your sales and which marketing initiatives that drives which and how many sales. For SEO and SEM you measure exactly which search phrases that generates which sales. The same goes for banner campaigns or affiliate campaigns. Although you will probably find out that most of your sales is coming through SEO and SEM, which is also the reason that this is our main focus in Dubai First SEO, since this is where the most value is generated.
Other things you might want to measure on if you don’t actually sell something online could be: leaving a phone number for your sales people to call, joining your newsletter, signing up for a free trial, joining your next conference etc. Having something to optimize against is CRUCIAL and improves the effectiveness and ROI of your marketing dollars by several hundred percent. If you are not sure about this, it’s because you are not measuring and optimizing against it yet. What are you waiting for?
Posted by Anders Kargaard Jensen on March 29, 2009 under Company posts, SEM Articles |
The 3 different ways of using keywords in your Adwords campaign
You can improve the efficiency of your Adwords campaign by using the different ways of typing in keywords in the campaign – see the illustration.
The first way of typing in your keyword, which you probably already do is the standard way of setting up your campaign. You basically just typed in the keyword, but didn’t do anything apart from that. This is called broad match. In this case your ad will show, any time the keyword is in the search phrase of a user (in your chosen market).
The second version is typing in the keywords “like this”. This is called phrase match. In this case, it means that your ad would appear everytime the words “like this” is included in a users search in exactly that order.
The third and most powerful way of using this keywords tool from Google is [exact match]. This way your ad will ONLY show when those exact keywords are in the users search and NOTHING else – so it would not show in a search like “what is exact match?” but only in “exact match”. Get it?
The reason why this has tremendous value for you in optimizing your Adwords campaign, is the fact that these searches have different values to you as a marketeer. Without doubt conversion is bound to differ on these different ways of searching for your product/service. Even with the slightest difference in conversion it has value for you, to differentiate your bid on these different searches.
To illustrate the importance of this one example is the Adwords campaign for the danish online pet store Elskerdyr.dk. On a important word like hundeartikler, which means dog articles in Danish the broad match has NEVER given a single sale, while the exact match has given dramatic sales. This means that costs can be saved DRAMATICALLY on those 2 thirds of all “hundeartikler searches” as they are on broad match and very little valuable. In other words the company can both save costs at the same time as they increase their investment and position when people ONLY search for exactly hundeartikler.
Posted by Anders Kargaard Jensen on March 26, 2009 under Company posts, SEM Articles |
Remember your language settings when running an Adwords campaign, country is not really enough. Otherwise you loose out on some potential clients.
Many people set up their Adwords campaign and primarily focus on the market or country they want to advertise in e.g. Dubai or UAE. Typically a campaign would be set up to target all of UAE and the language setting would typically be set on English. This is however a problem.
There are lot of users in UAE that Google sees as having other languages as their main language. This would mean that your ad would not be shown to a lot of Arabic, Hindi or Farsi speaking users. Some of them would see it, but a lot of them would not.
This is the time you have to remember that your keywords really have already done a lot of segmentation on your campaign. If you have English keywords in your campaign, then your ad would only be shown, when people actually search for this English keyword. Then there is no need to not get EVERYONE who searches for that word exposed for your ad. Even though a person has his browser and operating system in Arabic he probably still is fluent in English and could be a potential client for your product.
The solution: After you have chosen your market and your keywords then just add all possible languages. Only in few specific cases this would not be the best way to go about it.
