Dubai First SEO

Should you do SEO or SEM? We highly recomend to do both.  They each have their advantages and both have a positive return on investment when done right – so why not have two links on the first page of Google instead of one?

SEO advantages

• Most of the trafic from Google goes through the organic search results
• Once you have achieved “SEO Jackpot” (top 3 position on page one) you get a lot of trafic at a very affordable price per visitor

SEO disadvantages

• It might take a long time to get “SEO Jackpot” on highly competitive search phrases
• You need patience

SEM advantages

• You can be on the first page of Google in 5 minutes
• You have a high level of control of the traffic

SEM disadvantages

• You have to pay for each click
• The traffic often ends up getting more expensive than SEO trafic

Search engine optimization (SEO) is the ultimate way to reach customers domestic or globally. When SEO is done the right way, then you are pretty much set for a long time.

White hat and black hat SEO
There is at present time 2 approaches to SEO white hat and black hat, white hat SEO’s uses conventional ways to achive their goals of bringing a website to the top in search result. Black hat SEO’s operates in the grey areas of SEO and sometimes on the wrong side of guidelines set by search engines companies.

White Hat – Pros and cons:
The main advantage of White Hat SEO is the long lasting effect, if done properly the effect of White Hat SEO will last for many years.
The main disadvantage of White Hat SEO is the amount of time it takes to execute, a lot of time must be used to create the long lasting SEO effect.

Black Hat – Pros and cons:
The main advantage of Black Hat the speed of the SEO process, the amount of time used is less compared to White Hat, but the effect is also gained faster.
The main disadvantages of Black Hat is firstly the risk it impose to the website, there is a great risk of getting banned on search engines if you use Black Hat SEO, secondly there is often a limited effect on Black Hat SEO which means that you will have to repeat the SEO after a while to keep the effect and thereby risking getting banned once again.

At Dubai First SEO we only focus on White Hat SEO for long lasting search engine optimization effect and with no risk for our clients.

Sure there is sponsored links on Yahoo! and MSN etc also, but in most cases it’s unfortunately not really worth while spending the time to set it up. If you advertise in US where the market is so big and where the other search engines have a little more market share than in the majority of the internationalt markets, then it makes sense to spend the time to advertise on Yahoo! and MSN as well.

However in smaller markets like Denmark or UAE you really get more value for money by spending that extra time optimizing your Adwords campaign.

Well it really depends on your position today. What are the search phrases that you would like to appear on, when people search on Google?

Try searching and look where your website is. Are you on the first couple of pages? Are you on page 1?

Are you right up there playing tennis on the top 3 results on page 1? 

 

Thats where the majority of the fun is. That is where the massive traffic is. If you are not there – then why not have your website search engine optimized?

Its in the name.. of course it is.. we do SEO in Dubai. We are probably the first company in Dubai and UAE that has a 100% dedicated focus on SEO and SEM. Yes, we couldn’t choose tooo long a name or URL – it just doesn’t look good or is easy to remember. We chose SEO in our name, as this is the most important area for any company with an online presence to invest in.

Why is SEO the most important? Well to be honest any company that really means business should invest in both SEO and SEM. SEO is step one as the return on investment here is superior. Once you reach that first page on the important search terms traffic just keeps flowing in and you don’t have to pay per click as with SEM.

However with SEM you still can optimize the campaign so much that you get a return on investment, which is positive. In fact SEO and SEM are probably the only two marketing tools where most companies today could get a constant and positive return on their marketing budget if only its done right. Are you doing it right?